Open for business: Mayor and Broadway stars invite tourists back with new incentive

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Mayor Eric Adams joined Broadway Stars Tuesday inside the Empire State Building to encourage tourists to flock back to the Big Apple.

Adams, Congresswoman Carolyn Maloney, and a gaggle of stage show stars literally threw the switch on a new tourist program Jan. 18. Dubbed the NYC Winter Outing Program, this initiative looks to bolster the business of a variety of New York City staples from restaurants and museums to hotels, Broadway shows, tours, and more through sales and exclusive deals that are commencing now through February.

Mayor Eric Adams talks about the NYC Winter Outing Program in the Empire State Building flanked by Broadway actors. Photo by Dean Moses

“Of Brooklyn and New York and Queens and Manhattan and Staten Island. We have it all, and we are going to sell this good product that we have in our city,” Mayor Adams said, “The launching today of the winter outing program. It is cost effective. It’s a way of energizing New Yorkers to come back out to the New York City Restaurant Week, New York City and Broadway week, New York City must see week, New York City Hotel week—all of them together combined. It’s just sending one message: Why the heck are you going to Paris? Be here in New York City!”

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