Mayor Eric Adams joined Broadway Stars Tuesday inside the Empire State Building to encourage tourists to flock back to the Big Apple.
Adams, Congresswoman Carolyn Maloney, and a gaggle of stage show stars literally threw the switch on a new tourist program Jan. 18. Dubbed the NYC Winter Outing Program, this initiative looks to bolster the business of a variety of New York City staples from restaurants and museums to hotels, Broadway shows, tours, and more through sales and exclusive deals that are commencing now through February.
