Ben Tulchin, AAPC’s 2022 Pollster of the Year, is the founder and president of Tulchin Research, a polling and strategic consulting firm. Tulchin provides research and consulting services to a wide range of clients across the country including candidates, corporations, government, and nonprofit organizations. He served as the pollster and senior strategist for Eric Adams’s successful campaign for Mayor of New York City and was Senator Bernie Sanders’s pollster for the U.S. Senator’s presidential campaigns.
What influenced you to pursue a career in this field?
I interned for Bill Clinton’s polling firm in the summer of 1992. When I started working, Clinton was in third place and when I left Clinton was in first place, so I saw firsthand the impact polling can have on the outcome of an election.
Do you have any advice for someone interested in a career in public relations or lobbying?
Work on campaigns early in your career, build a political network, and then work hard to leverage that network.
What skills do you think are most useful to succeed in this industry?
The key to PR and lobbying is having strong interpersonal skills, so be sure to treat people with kindness and respect.