Ryan Adams is the co-founder and managing partner at HZQ Consulting, a digital strategy and political consulting firm, specializing in campaigns and public affairs. He has been recognized for his marketing and communications work as one of 2023’s ‘Kings of New York’ by Schneps Media and by City & State as one of the 2022 40 Under 40 in New York City and as a 2022 Top 75 Political Consultant.
What influenced you to pursue a career in this field?
I saw a need in the space. A lot of young folks were just starting to run for office and launch organizations and they were looking for a fresh, digital-forward approach to navigate a landscape that was changing daily. Seven years later things are still changing daily, but my motivation and dedication to keep improving for our clients has stayed the same, leading to victories with campaigns, unions, and causes across New York State.
Do you have any advice for someone interested in a career in public relations or lobbying?
The best thing you can do is just get involved. I feel like there isn’t one entry point for this, but I feel like the path to growth is the same for everyone: meet people, stay involved, and get passionate about an area. Without passion and care for your clients or the mission of an organization, this job can become just a lot of texting and emailing people!
What skills do you think are most useful to succeed in this industry?
I think the two most important skills for this industry are (1) a willingness to hear out everyday people on issues you don’t agree with and (2) an unwillingness to compromise on the goal and purpose of the message of your organization. Constant engagement with the public is vital for keeping the mediums and details of the messaging relevant, but diluting the message itself just dilutes the impact. Maintaining authenticity is the key.