Same product, different price? NYC Council wants to stop companies from using your data to set prices

The New York City Council will vote Thursday on legislation that would prohibit businesses from using consumers’ personal data and algorithms to charge different prices for the same goods and services, taking aim at a practice known as surveillance pricing.

The measure, sponsored by Council Speaker Julie Menin, is expected to have enough votes to pass, according to a Council official. The legislation would preserve legitimate discounts, loyalty rewards and certain personalized promotions.