Long Island City’s Rapid Growth with Laura Rothrock, President, LIC Partnership


Laura Rothrock, Executive Director of the Long Island City Business Improvement District (LIC BID) is a noted economic development strategist and has advocated for New York City’s diverse neighborhoods and organizations for the majority of her career. 

Their mission is to advocate for economic development that benefits the area’s industrial, commercial, tech, cultural, tourism, and residential sectors. The goal is to attract new businesses to LIC, retain those already here, welcome new residents and visitors, and promote a vibrant and authentic mixed-use community.