As the holiday shopping season kicks into high gear following Thanksgiving, New Yorkers ought to remember the great deals and service they can find just a short walk from their homes this “Small Business Saturday.”
The national program, championed by American Express, puts a focus on mom-and-pop retailers across America on a weekend when millions of shoppers head out to buy gifts for their loved ones.
“This Small Business Saturday, let’s celebrate the contributions of small businesses to our communities by supporting small in all the ways that we can,” said U.S. Small Business Administrator Isabella Casillas Guzman. “On Saturday and throughout the holiday season, let’s patronize our small shops, restaurants, theaters, entertainment centers, and more to help support their recovery. It takes hard work, grit, and determination to bounce back from a once-in-a-generation pandemic, and the SBA is proud to do its part to provide entrepreneurs with vital resources. Now more than ever, let’s buy local to support small business owners who are creating opportunity and driving job growth across the nation.”