Brian Steinwurtzel, Co-CEO and Principal
Brian Steinwurtzel is co-CEO and principal of GFP Real Estate with a focus on new investments and development. Noteworthy recent projects include the redevelopment of the ~1 million square foot 7 Hanover Square into 50 Water and 100 Pearl Streets and the development of the 265,000 square foot Innolabs Life Science Building in Long Island City.
An active member of the community, Brian serves on the boards of Cooper Union, Columbia Business School’s Real Estate Advisory Board and Real Estate Circle, The Downtown Alliance, SoHo Broadway Initiative, the Center for Family Representation, and Selfhelp Community Services Inc. Brian received his Master of Business Administration degree from Columbia Business School and his Bachelor of Science degree in Business Administration from Washington University.
What is your favorite landmark in New York State?
The Hudson River. I live in Hastings on Hudson which is on the Eastern bank of Hudson River. My home and most of the town have direct unobstructed views of the river and Palisades Park. The Hudson River and Palisades Park are protected from development. We are fortunate to see the land as it has been for centuries. Although I love the energy of New York City, the river is a calming influence and welcome respite from even the most chaotic days.
What has been your favorite development project and why?
The redevelopment of Guardian Life Insurance’s former headquarters at 7 Hanover Square into 100 Pearl Street and 50 Water Street was the largest project GFP and the Gural family had ever undertaken. It brought together every department of the company which successfully demonstrated our combined capabilities. Despite the pandemic we were able to lease up and complete the ~1 million square foot project into the headquarters for NY Health + Hospitals, the NY SEC, Fred Alger Management and the NY Legal Assistance Group. I am extremely proud of the work our team did to reimagine the asset into one of the top buildings in the neighborhood.
What is the current state of commercial real estate in New York? What impact has the pandemic had?
Commercial real estate owners as well as their tenants are trying to determine how people will work today and in the future. The pandemic has accelerated the evolution of how, when and where we work. That accelerated evolution (as well as a labor shortage) is forcing employers to provide more flexibility to their work force while also improving the environment (virtual or physical) where their employees work. For the foreseeable future the majority of firms will experiment with a hybrid split of in person and work from home. Eventually firms will tweak that set up to ensure the success of their companies. That tweaking will continue as employers determine how much physical office space they need.
How did you become interested in architecture, real estate, or construction?
Years ago, I went to a family reunion that included family members tracing back five generations. At the reunion an elderly and distant cousin I had never met before pointed out that generation by generation most family members stretching back to my great-great-grandfather worked, invested, or developed real estate. I realized that my entire life I had looked at houses, buildings and land parcels as possible developments. After the reunion I attended Columbia Business School where I concentrated in real estate while working for my uncle and cousin at Newmark. The combined experiences reinforced the interests I’d felt for real estate since I was a child.
What is your favorite place you’ve ever lived?
Where I live now in Hastings-on-Hudson, NY.