Ruben Lindo is the founder of Blak Mar Farms, a minority-owned and -operated, multistate cultivation operation. He is also the CEO of Phoenix Nutraceutical (Aminatu CBD beauty, Blitz CBD sports recovery products) and president and CEO of Herbn Couture, a luxury cannabis events company. As one of the first successful Black CEOs in the cannabis space, Lindo is an experienced voice of reason and strong proponent for social equity, who strives to create opportunities for those impacted by systemic racism.
Where do you see the cannabis industry in New York State in five years?
I see the cannabis industry fully underway, with a thriving marketplace that has a carveout for New York culture and New York-centric products. New York will also have ownership that matches the diversity that makes up the world’s largest consumer marketplace.
What attracted you to the cannabis industry?
The opportunity to participate in a verging industry, as well as the unbelievable medicinal benefits from the plant for those seeking alternatives to traditional pharmaceuticals.
Tell us one fun fact about cannabis!
The first time I ever consumed cannabis was with Mike Tyson.
Cannabis has clear value to people’s health. Tell us your favorite way to stay healthy and fit.
I eat right, find time to exercise, and consume cannabis for mental clarity.