The New York City Council approved a bill Wednesday permitting video advertising in the back of Uber and Lyft vehicles, allowing drivers to make some extra money but bringing the specter of notorious Taxi TV to the for-hire vehicle industry.
The bill, Intro 1139-A, allows for-hire vehicle (FHV) drivers to display video ads on tablets in the back of their vehicle, and stipulates they get 25% of the revenue from each ad played. Passengers would still be able to turn off the tablet and control its volume.
