In our age of smartphones and the web, traffic-based advertising often devolves into clickbait that includes promises of lists to confirm or confound your beliefs, to amuse, or thrill.
Things like “you won’t believe the top 10 (insert noun that you won’t believe)” or “12 places you must see before you die” are common types of clickbait. There are also lots of lists that, when combined with an article, are referred to as “listicles” on sites like BuzzFeed. This is something millennials seem to like, and as an old millennial, I’m inclined to agree.
